The results have been tallied! And re-tallied, and re-re-tallied. Thanks to Google Docs, Excel’s “counta” function, and WordPress’s refusal to crash, you can read all of the results after the jump. Each question has a chart of the answers and most have an accompanying table; it’s a lot of information, but I wanted to put in both in order to be accessible to as many readers as possible.
You are welcome to use these results, to cite them in blog posts, on discussion boards and in print. In fact, I’m very much looking forward to reading your reactions. I ask, however, that you do not reproduce any of the charts, tables, or text below without linking back to this site and in print, without giving me credit. I worked very hard on this project, and I want as many people as possible to check out the site. Which brings me to…
The survey will stay open for the rest of 2011, at least! If I get many more responses, I’ll update with another monster post.
Here are the results for 483 craft bloggers who took the survey:
Types of Crafts Bloggers Make:
Types of crafts | # | Percent | |
Card making | 102 | 22% | |
Crochet | 121 | 26% | |
Holiday crafts | 199 | 43% | |
Home decorating projects | 213 | 46% | |
Homeschool crafts | 18 | 4% | |
Kids’ crafts | 133 | 28% | |
Knitting | 119 | 25% | |
Paper crafts | 163 | 35% | |
Quilting | 188 | 40% | |
Scrapbooking | 73 | 16% | |
Seasonal crafts | 172 | 37% | |
Sewing | 281 | 60% | |
Other | 230 | 49% |
Other Things Craft Bloggers Blog About:
Click to go to Wordle.com and see a word cloud of the topics craft bloggers write about–besides crafts.
Craft Bloggers by State:
Thanks to http://commons.wikimedia.org/wiki/User:Wiki-vr for the map, which is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license, which allowed me to modify it and share it with you.
Craft Bloggers from Other Countries:
Other Countries | # |
England/UK | 16 |
Canada | 16 |
Australia | 10 |
Malaysia | 3 |
Germany | 3 |
Ireland | 3 |
Israel | 3 |
Poland | 2 |
Belgium | 1 |
Brasil | 1 |
Costa Rica | 1 |
Pakistan | 1 |
Mexico | 1 |
Netherlands | 1 |
New Zealand | 1 |
Philippine Islands | 1 |
Scotland | 1 |
South Korea | 1 |
Spain | 1 |
The Netherlands | 1 |
Craft Bloggers’ Gender:
Gender | # | % | |
Female | 469 | 97% | |
Male | 5 | 1% | |
Other | 9 | 2% |
Mean age: 38
Median age: 35
Mode: 29
Education:
Level of Education | # | Percent | |
Did not complete high school | 7 | 1% | |
High school diploma | 45 | 9% | |
Some associate’s degree course work | 47 | 10% | |
Associate’s degree | 40 | 8% | |
Some college/undergraduate work | 66 | 14% | |
Bachelor’s degree (B.S., B.A., B.F.A.) | 162 | 34% | |
Some graduate work | 30 | 6% | |
Master’s degree (M.A., M.S.) | 72 | 15% | |
Doctoral/Advanced professional degree (Ph.D., M.D., J.D.) | 19 | 4% | |
Other | 33 | 7% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Kinds of Educational Experience:
Type of Educational Experience | # | Percent | |
Home-schooled | 16 | 3% | |
Un-schooled | 2 | 0% | |
Charter school | 2 | 0% | |
Private school | 68 | 14% | |
Public school | 428 | 90% | |
Religious/parochial school | 65 | 14% | |
Other | 6 | 1% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Race:
Race | # Bloggers | % |
African American | 2 | 0.46 |
Alaskan Native | 1 | 0.23 |
American | 2 | 0.46 |
Anglo | 2 | 0.46 |
Anglo-Saxon | 1 | 0.23 |
Asian | 7 | 1.61 |
Biracial: Mexican/American | 1 | 0.23 |
Black | 1 | 0.23 |
British | 3 | 0.69 |
British Caucasian | 1 | 0.23 |
Canadian | 1 | 0.23 |
Caucasian | 181 | 41.61 |
Chinese | 1 | 0.23 |
English | 2 | 0.46 |
Eskimo | 1 | 0.23 |
European | 2 | 0.46 |
Hawaiian | 1 | 0.23 |
Hispanic | 6 | 1.38 |
Human | 5 | 1.15 |
Navajo/Hungarian | 1 | 0.23 |
Irish | 1 | 0.23 |
Latin@ | 2 | 0.46 |
Malay | 2 | 0.46 |
Mexican | 3 | 0.69 |
Mexican-American | 3 | 0.69 |
Mixed | 2 | 0.46 |
Mixed: Jewish, African, Native American, English, French, Norweigan, Macedonian, Pakistani | 1 | 0.23 |
Mixed: Asian/White | 1 | 0.23 |
Puerto Rican | 1 | 0.23 |
Teutonic/Nordic | 1 | 0.23 |
White | 189 | 43.45 |
White (mostly) | 1 | 0.23 |
White/Mexican | 1 | 0.23 |
White Australian | 1 | 0.23 |
White British | 3 | 0.69 |
White/Indian | 1 | 0.23 |
Ethnicity:
Since the pie chart for this list would be even more inscrutable than the one above, I’ve left the ethnicities as a list. They are in order from most to least reported, with numbers next to the ethnicities reported more than once. So, for example, 43 craft bloggers answered “White” for this question.
Ethnicity/ies of Craft Bloggers |
White (43) |
American (31) |
Caucasian (31) |
Hispanic (12) |
Mixed (11) |
Latin@ (8) |
English (7) |
Mexican (7) |
British (6) |
German (6) |
Canadian (5) |
Irish (5) |
Jewish (5) |
Chinese (4) |
Australian (3) |
White British (3) |
All American (2) |
American mix (3) |
Anglo (2) |
Anglo Saxon (2) |
Black (2) |
Eastern European (2) |
European (2) |
European American (2) |
German American (2) |
German, English (2) |
German, Irish (4) |
German, Italian (2) |
Heinz 57 (2) |
Irish American (2) |
Irish, Italian (2) |
Italian (2) |
Malaysian (2) |
None (2) |
Northern European (2) |
Polish (2) |
Puerto Rican (2) |
Swedish (2) |
WASP (White Anglo-Saxon Protestant) (2) |
White American (2) |
White Caucasian (2) |
African American |
American Indian |
American Indian, German, French |
American of Mexican descent |
American with connections to England and Ireland |
American, Austrian, Polish |
Anglo Saxon, Australian |
Anglo-American |
Appalachian American |
Asian Indian |
Athabaskan |
Austrian, German, Polish |
British Caucasian |
Chinese-American |
Cuban, Italian-American |
Danish, German |
Dutch American |
Dutch, German |
Dutch, Polish |
English, German |
English, German, Polish |
English, German, Swedish, Irish, Scottish |
English, Irish |
English, Irish, German |
English, Welsh, French, German |
Filipino |
French |
French Canadian |
French Canadian American |
French Hugenot |
French, English |
French, Italian |
German, Albanian |
German, Czech |
German, French |
German, Irish, Scots |
German, Norwegian |
German, Norwegian, Czech |
German, Norwegian, English, Jewish |
German, Swiss, Scottish |
German, Welsh |
Germanic |
Goan |
Greek |
Haitian-American |
Hawaiian |
Hispanic, German |
Icelandic |
Indian, Irish, Scottish, Norwegian |
Irish, German, English |
Irish, Scottish |
Italian American |
Italian Portuguese |
Italian, American, Irish, English, German |
Italian, Dutch, French Canadian, English |
Italian, German |
Italian, German, Polish |
Latin American |
Lithuanian |
Mexican American |
Navajo, Hungarian |
New Zealander |
New Zealander, Vietnamese |
Non-Hispanic |
Northern European, American Indian |
Norwegian (mostly) |
Polish, German |
Russian, German |
Russian, Polish |
Scottish, Irish-Italian, Jewish |
Scotch-Irish |
Scotch-Irish, American |
Scots-Irish, German, Native American |
Scottish |
Scottish, American Indian |
Scottish, German |
Slavic |
Sparkly |
Swedish, German, Lithuanian, Irish, French-Canadian |
Swedish, Irish |
Swedish, UK |
Unknown |
US born: Polish, Czech, Austrian |
White, Mexican |
White: British, French, Italian |
White, European |
Do you practice a religion?
Do you practice a religion? | # | % | |
Yes | 298 | 62% | |
No | 168 | 35% |
Religions Craft Bloggers Practice:
Religion | # | % |
Asatru | 1 | 0.34 |
Baptist | 10 | 3.44 |
Buddhist | 3 | 1.03 |
Buddhist/Catholic | 1 | 0.34 |
Catholic | 54 | 18.56 |
Christian | 106 | 36.43 |
Christian Science | 1 | 0.34 |
Church of Christ | 1 | 0.34 |
Church of Jesus Christ | 1 | 0.34 |
Conservative Baptist | 1 | 0.34 |
Episcopalian/Anglican | 8 | 2.75 |
Hellenic and Eclectic Pagan | 1 | 0.34 |
Hindu | 1 | 0.34 |
Holiness | 1 | 0.34 |
Humanist | 1 | 0.34 |
Jewish | 10 | 3.44 |
LDS/Mormon | 37 | 12.71 |
Liberal Christian | 2 | 0.69 |
Lutheran | 8 | 2.75 |
Methodist | 9 | 3.09 |
Muslim | 2 | 0.69 |
Native American Spirituality | 1 | 0.34 |
NeoPagan | 1 | 0.34 |
Other | 1 | 0.34 |
Pagan | 4 | 1.37 |
Pastafarian | 1 | 0.34 |
Pentecostal | 2 | 0.69 |
Presbyterian | 3 | 1.03 |
Protestant | 12 | 4.12 |
Seventh-Day Adventist | 1 | 0.34 |
Southern Baptist | 2 | 0.69 |
Spiritual | 2 | 0.69 |
Unitarian | 1 | 0.34 |
Wicca | 1 | 0.34 |
Political Affiliation:
Political Affiliation | # | % | |
Republican | 117 | 26% | |
Democrat | 134 | 30% | |
Independent | 46 | 10% | |
I do not have a political affiliation | 129 | 29% | |
Other | 37 | 8% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Relationship Status:
Relationship Status | # | % | |
Single | 36 | 7% | |
Married | 348 | 72% | |
In a committed relationship | 55 | 11% | |
Divorced | 15 | 3% | |
Other | 29 | 6% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Who Craft Bloggers Live With:
# | % | ||
Live alone | 28 | 6% | |
Parent(s) | 30 | 6% | |
Spouse | 349 | 75% | |
Significant other | 41 | 9% | |
Child(ren) | 231 | 49% | |
Other relative(s) | 16 | 3% | |
Unrelated roommate(s) | 12 | 3% | |
Other | 21 | 4% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Craft Bloggers’ Annual Household Income:
Annual Household Income | # | % | |
Less than $20,000 | 37 | 8% | |
$20,000-$40,000 | 62 | 13% | |
$40,001-$60,000 | 92 | 19% | |
$60,001-$80,000 | 81 | 17% | |
$80,001-$100,000 | 70 | 14% | |
More than $100,000 | 92 | 19% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Do you have children?
# | % | ||
Yes | 317 | 66% | |
No | 152 | 31% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Number of Children Craft Bloggers Have:
Do you consider your craft blog successful?
# | % | ||
Yes | 343 | 71% | |
No | 118 | 24% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Number of Years at Current Craft Blog:
Time | # bloggers | % |
Less than 1 year | 163 | 35.90 |
1-2 years | 101 | 22.25 |
2-3 years | 83 | 18.28 |
3-4 years | 57 | 12.56 |
4-5 years | 22 | 4.85 |
5-6 years | 12 | 2.64 |
More than 6 years | 16 | 3.52 |
Approximate Number of Page Views in One Day:
Do you make money from your craft blog?
# | % | ||
Yes | 113 | 23% | |
No | 352 | 73% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Methods of Making Money from Craft Blogs:
Method of Making Money | # | % | |
Ads via a service, such as Google AdSense | 54 | 44% | |
Ads not via a service | 31 | 25% | |
Promotion of other folks’ goods or services | 34 | 28% | |
Generating sales for your business (ex. your Etsy shop, brick-and-mortar store, or services you provide) | 74 | 61% | |
Other | 27 | 22% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Amount of Money Made Each Month Craft Blogging:
$ per month | # bloggers |
Don’t know | 12 |
$0-$49 | 35 |
$50-$99 | 11 |
$100-$199 | 9 |
$200-$299 | 5 |
$300-$399 | 5 |
$400-$499 | 5 |
$500-$599 | 4 |
$600-$699 | 2 |
$700-$999 | 1 |
$1000+ | 5 |
Do you have another source of income?
# | % | ||
Yes | 352 | 73% | |
No | 91 | 19% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Craft Bloggers’ Other Sources of Income:
Alternate Source of Income | # | % | |
Etsy business | 100 | 27% | |
Other craft-related online business | 27 | 7% | |
Craft-related brick-and-mortar store | 9 | 2% | |
Other craft-related business | 33 | 9% | |
My other job is not craft related | 213 | 58% | |
I have an independent source of income (ex. supported by spouse) | 95 | 26% | |
Other | 71 | 19% | |
*People may select more than one checkbox, so percentages do not add up to 100%. |
Why are you a craft blogger?
Thanks, Wordle! This isn’t as coherent as a word cloud could be, but it’s still fun to look at.
Thank you so very much, craft bloggers!
So cool! Love the results!! 😀 Thank you for all the hard work you did to compile all this information.
Wow! This was great! I want to talk to those 5 people who make $1000+ a month from their blogs! That would be amazing! Thanks for doing this!
Well, add one blogger from TN! I moved from NJ to there two months ago. 😉
Very interesting and so well presented. My compliments!!!
WOW!! You did a great job on this!! I will be linking your cite in one of my next blogs. I think other blog readers would find this interesting.
Deb
very interesting! thanks for sharing it with us!
Wow, what an awful lot of work it must have been to assemble all the answers into such a comprehensive report! Thanks for sharing that. It was very interesting to go back and see how my answers compared with others (although I didn’t see “mutt” in there under the one list — LOL!). Is this helpful to your study? 🙂
Yes!! Very helpful.
Wow, Great presentation!! Thanks for showing us the results. 😉
So fun to see the response of 400+ craft bloggers! Some of the results surprised me like the craft bloggers by state. I didn’t realize IL had so many…so cool. Thanks again for sharing your results!
[…] Tweet Remember that thesis survey I blogged about? Well the results of the survey have been published! Apparently the average craft blogger (who filled out this survey) […]
Thanks for posting the results!
Very cool! Off to make blog post to link back to you! hope you don’t mind a picture gank!
Thank you for publishing the results. This will be helpful in the project I am working on currently. Check us out: http://bloomingsisters.wordpress.com/
Best of everything to you dear!
Interesting! Thanks for sharing the results! 🙂
You did a great job on this! Thanks for sharing the results…it was fun to see where I landed in the statistics!
Great work! Thank you for the results. I will link this to my blog.
Blessings!!!
Wow! A lot of work and effort to put this together! Thank you.
Very useful and informative – some results surprising, some not so much – but all good to know.
One thing I totally appreciate about the craft blogging community is that for the most part – 99% – it is a happy and positive and worthwhile place to visit and to be a part of.
Aww, you guys are making me blush! Thanks for all the positive responses : )
This is so amazing! You did a great job compiling all the information you received, it’s amazing to see how many craft bloggers there are from all areas who are so unique and yet so similar. Have I mentioned that I think it’s amazing? I posted a link to your site on my blog, and while I don’t expect you’ll get much traffic from me, I wanted to make sure to give you a great big shout out for a job well done. WELL DONE! 🙂
OMG, Betsy, you are too sweet!!!
So interesting!
Hee hee, quite a few people in the $1,000+ earnings, nice job to them!
Awesome! It was fascinating to learn about other craft bloggers and I was so happy to participate. Thanks so much, Alicia!
Wow, that’s all really interesting. Neat to see where we all are coming from.
And no kidding you did a lot of work on this, great job!
Thanks for sharing the data! It’s fascinating to see the overall landscape of craft blogging. Definitely food for thought.
Oh wow, this info is so interesting. I love the word bubbles! Thank you for all the work you put into this project!
This is really interesting! Thanks so much for sharing it with all of us!
~ sarah
love it! so fascinating !
Wow. Well done and thank you for all the hard work you have put into this
Thank you for sending me the link to the results. I love this kind of stuff – appeals to my inner math geek!
Thank you for sharing the result!! Definitely I will share this info. at my blog since I am one of the participant…:-}
Missed the boat on the survey but I love the results. Thanks for sharing!
You can still take it! The survey is open again. I’m hoping to update the results in a few months.
Thanks so much for all your had work, this is really interesting.
so awesome
Great job, Alicia! I hope with a little persistence I can make some money, but so far I am in the zero ranks. Good job to the rest of you!
Thanks for posting this. Most of this is what I expected. A few surprises though. Thanks for doing all the work!
Good work. I will link this up to my blog once I get my mojo back. Was sick last week and still waiting for a job. So my life is a bit of a shamble.
Thank you all so much for the kind comments! I’m so touched!!
Fascinating! But only 10 craft bloggers here is Australia? There’s gotta be more than that, methinks. I wonder how similar the stats would be for Aussie bloggers?
[…] on About Me to learn more about me, A. Typical, a craft blogger based on the results of the Craft Book Project survey. In the meantime, happy […]
[…] the end of the summer, I had found out many things. I put a lot of them in this post. I had been planning to write a book about the craft blogosphere. I’m in an MFA program for […]
Thank you for all this research and work. The numbers are enlightening and useful and should be helpful in making decisions for future posts and directions.
Thank you for stopping by!
[…] made these when I was taking a survey of 500 craft bloggers… you can read the results here. If you’d like to get updates about my other projects (like a guide to running your own DIY […]