Posted on 45 Comments

The Results: 483 Craft Bloggers Say…

The results have been tallied! And re-tallied, and re-re-tallied. Thanks to Google Docs, Excel’s “counta” function, and WordPress’s refusal to crash, you can read all of the results after the jump. Each question has a chart of the answers and most have an accompanying table; it’s a lot of information, but I wanted to put in both in order to be accessible to as many readers as possible.

You are welcome to use these results, to cite them in blog posts, on discussion boards and in print. In fact, I’m very much looking forward to reading your reactions. I ask, however, that you do not reproduce any of the charts, tables, or text below without linking back to this site and in print, without giving me credit. I worked very hard on this project, and I want as many people as possible to check out the site. Which brings me to…

The survey will stay open for the rest of 2011, at least! If I get many more responses, I’ll update with another monster post.

Here are the results for 483 craft bloggers who took the survey:

Types of Crafts Bloggers Make:

Horizontal bar chart of the different types of crafts bloggers make.

Types of crafts # Percent
Card making 102 22%
Crochet 121 26%
Holiday crafts 199 43%
Home decorating projects 213 46%
Homeschool crafts 18 4%
Kids’ crafts 133 28%
Knitting 119 25%
Paper crafts 163 35%
Quilting 188 40%
Scrapbooking 73 16%
Seasonal crafts 172 37%
Sewing 281 60%
Other 230 49%


Other Things Craft Bloggers Blog About:

Click to go to and see a word cloud of the topics craft bloggers write about–besides crafts.

Wordle: What else do craft bloggers blog about?


Craft Bloggers by State:

Map of US colored according to # of bloggers who were surveyed in each state

Thanks to for the map, which is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license, which allowed me to modify it and share it with you.


Craft Bloggers from Other Countries:

Other Countries #
England/UK 16
Canada 16
Australia 10
Malaysia 3
Germany 3
Ireland 3
Israel 3
Poland 2
Belgium 1
Brasil 1
Costa Rica 1
Pakistan 1
Mexico 1
Netherlands 1
New Zealand 1
Philippine Islands 1
Scotland 1
South Korea 1
Spain 1
The Netherlands 1


Craft Bloggers’ Gender:

Pie chart of gender: Male (5), Female (469), Other (9)

Gender # %
Female 469 97%
Male 5 1%
Other 9 2%

Age:Bar chart of craft bloggers by age

Mean age: 38

Median age: 35

Mode: 29


Bar chart of craft bloggers' education level

Level of Education # Percent
Did not complete high school 7 1%
High school diploma 45 9%
Some associate’s degree course work 47 10%
Associate’s degree 40 8%
Some college/undergraduate work 66 14%
Bachelor’s degree (B.S., B.A., B.F.A.) 162 34%
Some graduate work 30 6%
Master’s degree (M.A., M.S.) 72 15%
Doctoral/Advanced professional degree (Ph.D., M.D., J.D.) 19 4%
Other 33 7%
*People may select more than one checkbox, so percentages do not add up to 100%.

Kinds of Educational Experience:

Type of Educational Experience # Percent
Home-schooled 16 3%
Un-schooled 2 0%
Charter school 2 0%
Private school 68 14%
Public school 428 90%
Religious/parochial school 65 14%
Other 6 1%
*People may select more than one checkbox, so percentages do not add up to 100%.


Essentially useless pie chart of craft bloggers by race

Race # Bloggers %
African American 2 0.46
Alaskan Native 1 0.23
American 2 0.46
Anglo 2 0.46
Anglo-Saxon 1 0.23
Asian 7 1.61
Biracial: Mexican/American 1 0.23
Black 1 0.23
British 3 0.69
British Caucasian 1 0.23
Canadian 1 0.23
Caucasian 181 41.61
Chinese 1 0.23
English 2 0.46
Eskimo 1 0.23
European 2 0.46
Hawaiian 1 0.23
Hispanic 6 1.38
Human 5 1.15
Navajo/Hungarian 1 0.23
Irish 1 0.23
Latin@ 2 0.46
Malay 2 0.46
Mexican 3 0.69
Mexican-American 3 0.69
Mixed 2 0.46
Mixed: Jewish, African, Native American, English, French, Norweigan, Macedonian, Pakistani 1 0.23
Mixed: Asian/White 1 0.23
Puerto Rican 1 0.23
Teutonic/Nordic 1 0.23
White 189 43.45
White (mostly) 1 0.23
White/Mexican 1 0.23
White Australian 1 0.23
White British 3 0.69
White/Indian 1 0.23


Since the pie chart for this list would be even more inscrutable than the one above, I’ve left the ethnicities as a list. They are in order from most to least reported, with numbers next to the ethnicities reported more than once. So, for example, 43 craft bloggers answered “White” for this question.

Ethnicity/ies of Craft Bloggers 
White (43)
American (31)
Caucasian (31)
Hispanic (12)
Mixed (11)
Latin@ (8)
English (7)
Mexican (7)
British (6)
German (6)
Canadian (5)
Irish (5)
Jewish (5)
Chinese (4)
Australian (3)
White British (3)
All American (2)
American mix (3)
Anglo (2)
Anglo Saxon (2)
Black (2)
Eastern European (2)
European (2)
European American (2)
German American (2)
German, English (2)
German, Irish (4)
German, Italian (2)
Heinz 57 (2)
Irish American (2)
Irish, Italian (2)
Italian (2)
Malaysian (2)
None (2)
Northern European (2)
Polish (2)
Puerto Rican (2)
Swedish (2)
WASP (White Anglo-Saxon Protestant) (2)
White American (2)
White Caucasian (2)
African American
American Indian
American Indian, German, French
American of Mexican descent
American with connections to England and Ireland
American, Austrian, Polish
Anglo Saxon, Australian
Appalachian American
Asian Indian
Austrian, German, Polish
British Caucasian
Cuban, Italian-American
Danish, German
Dutch American
Dutch, German
Dutch, Polish
English, German
English, German, Polish
English, German, Swedish, Irish, Scottish
English, Irish
English, Irish, German
English, Welsh, French, German
French Canadian
French Canadian American
French Hugenot
French, English
French, Italian
German, Albanian
German, Czech
German, French
German, Irish, Scots
German, Norwegian
German, Norwegian, Czech
German, Norwegian, English, Jewish
German, Swiss, Scottish
German, Welsh
Hispanic, German
Indian, Irish, Scottish, Norwegian
Irish, German, English
Irish, Scottish
Italian American
Italian Portuguese
Italian, American, Irish, English, German
Italian, Dutch, French Canadian, English
Italian, German
Italian, German, Polish
Latin American
Mexican American
Navajo, Hungarian
New Zealander
New Zealander, Vietnamese
Northern European, American Indian
Norwegian (mostly)
Polish, German
Russian, German
Russian, Polish
Scottish, Irish-Italian, Jewish
Scotch-Irish, American
Scots-Irish, German, Native American
Scottish, American Indian
Scottish, German
Swedish, German, Lithuanian, Irish, French-Canadian
Swedish, Irish
Swedish, UK
US born: Polish, Czech, Austrian
White, Mexican
White: British, French, Italian
White, European



Do you practice a religion?

Do you practice a religion? # %
Yes 298 62%
No 168 35%

Religions Craft Bloggers Practice:

Pie chart of craft bloggers' religion

Religion # %
Asatru 1 0.34
Baptist 10 3.44
Buddhist 3 1.03
Buddhist/Catholic 1 0.34
Catholic 54 18.56
Christian 106 36.43
Christian Science 1 0.34
Church of Christ 1 0.34
Church of Jesus Christ 1 0.34
Conservative Baptist 1 0.34
Episcopalian/Anglican 8 2.75
Hellenic and Eclectic Pagan 1 0.34
Hindu 1 0.34
Holiness 1 0.34
Humanist 1 0.34
Jewish 10 3.44
LDS/Mormon 37 12.71
Liberal Christian 2 0.69
Lutheran 8 2.75
Methodist 9 3.09
Muslim 2 0.69
Native American Spirituality 1 0.34
NeoPagan 1 0.34
Other 1 0.34
Pagan 4 1.37
Pastafarian 1 0.34
Pentecostal 2 0.69
Presbyterian 3 1.03
Protestant 12 4.12
Seventh-Day Adventist 1 0.34
Southern Baptist 2 0.69
Spiritual 2 0.69
Unitarian 1 0.34
Wicca 1 0.34

Political Affiliation:

Political Affiliation # %
Republican 117 26%
Democrat 134 30%
Independent 46 10%
I do not have a political affiliation 129 29%
Other 37 8%
*People may select more than one checkbox, so percentages do not add up to 100%.

Relationship Status:

Relationship Status # %
Single 36 7%
Married 348 72%
In a committed    relationship 55 11%
Divorced 15 3%
Other 29 6%
*People may select more than one checkbox, so percentages      do not add up to 100%.

Who Craft Bloggers Live With:

# %
Live alone 28 6%
Parent(s) 30 6%
Spouse 349 75%
Significant other 41 9%
Child(ren) 231 49%
Other relative(s) 16 3%
Unrelated roommate(s) 12 3%
Other 21 4%
*People may select more than one checkbox, so percentages do not add up to 100%.

Craft Bloggers’ Annual Household Income:

Bar chart of annual household income

Annual Household Income # %
Less than $20,000 37 8%
$20,000-$40,000 62 13%
$40,001-$60,000 92 19%
$60,001-$80,000 81 17%
$80,001-$100,000 70 14%
More than $100,000 92 19%
*People may select more than one checkbox, so percentages do not add up to 100%.

Do you have children?

Pie chart of yes (317)/no (152)

# %
Yes 317 66%
No 152 31%
*People may select more than one checkbox, so percentages do not add up to 100%.

Number of Children Craft Bloggers Have:

Do you consider your craft blog successful?

Pie chart of bloggers who think their blog is successful: yes (343) /no (118).

# %
Yes 343 71%
No 118 24%
*People may select more than one checkbox, so percentages do not add up to 100%.

Number of Years at Current Craft Blog:

Bar chart for number of years bloggers have written their current blog

Time # bloggers %
Less than 1 year 163 35.90
1-2 years 101 22.25
2-3 years 83 18.28
3-4 years 57 12.56
4-5 years 22 4.85
5-6 years 12 2.64
More than 6 years 16 3.52

Approximate Number of Page Views in One Day:

Bar chart showing number of page views in one day

Do you make money from your craft blog?

Pie chart of yes (113)/no (352)

# %
Yes 113 23%
No 352 73%
*People may select more than one checkbox, so percentages do not add up to 100%.


Methods of Making Money from Craft Blogs:

Horizontal bar chart of ways craft bloggers make money via their blog.

Method of Making Money # %
Ads via a service, such as Google AdSense 54 44%
Ads not via a service 31 25%
Promotion of other folks’ goods or services 34 28%
Generating sales for your business (ex. your Etsy shop, brick-and-mortar store, or services you provide) 74 61%
Other 27 22%
*People may select more than one checkbox, so percentages do not add up to 100%.


Amount of Money Made Each Month Craft Blogging:

Bar chart showing approximate income per month made from craft blogging

$ per month # bloggers
Don’t know 12
$0-$49 35
$50-$99 11
$100-$199 9
$200-$299 5
$300-$399 5
$400-$499 5
$500-$599 4
$600-$699 2
$700-$999 1
$1000+ 5


Do you have another source of income?

Pie chart of yes (352)/no (91)

# %
Yes 352 73%
No 91 19%
*People may select more than one checkbox, so percentages do not add up to 100%.

Craft Bloggers’ Other Sources of Income:

Alternate Source of Income # %
Etsy business 100 27%
Other craft-related online business 27 7%
Craft-related brick-and-mortar store 9 2%
Other craft-related business 33 9%
My other job is not craft related 213 58%
I have an independent source of income (ex. supported by spouse) 95 26%
Other 71 19%
*People may select more than one checkbox, so percentages do not add up to 100%.


Why are you a craft blogger?

Thanks, Wordle! This isn’t as coherent as a word cloud could be, but it’s still fun to look at.

Wordle: Why do craft bloggers blog?

Thank you so very much, craft bloggers!

45 thoughts on “The Results: 483 Craft Bloggers Say…

  1. So cool! Love the results!! 😀 Thank you for all the hard work you did to compile all this information.

  2. Wow! This was great! I want to talk to those 5 people who make $1000+ a month from their blogs! That would be amazing! Thanks for doing this!

  3. Well, add one blogger from TN! I moved from NJ to there two months ago. 😉

  4. Very interesting and so well presented. My compliments!!!

  5. WOW!! You did a great job on this!! I will be linking your cite in one of my next blogs. I think other blog readers would find this interesting.


  6. very interesting! thanks for sharing it with us!

  7. Wow, what an awful lot of work it must have been to assemble all the answers into such a comprehensive report! Thanks for sharing that. It was very interesting to go back and see how my answers compared with others (although I didn’t see “mutt” in there under the one list — LOL!). Is this helpful to your study? 🙂

    1. Yes!! Very helpful.

  8. Wow, Great presentation!! Thanks for showing us the results. 😉

  9. So fun to see the response of 400+ craft bloggers! Some of the results surprised me like the craft bloggers by state. I didn’t realize IL had so many…so cool. Thanks again for sharing your results!

  10. […] Tweet Remember that thesis survey I blogged about? Well the results of the survey have been published! Apparently the average craft blogger (who filled out this survey) […]

  11. Thanks for posting the results!

  12. Very cool! Off to make blog post to link back to you! hope you don’t mind a picture gank!

  13. Thank you for publishing the results. This will be helpful in the project I am working on currently. Check us out:

    Best of everything to you dear!

  14. Interesting! Thanks for sharing the results! 🙂

  15. You did a great job on this! Thanks for sharing the results…it was fun to see where I landed in the statistics!

  16. Great work! Thank you for the results. I will link this to my blog.

  17. Wow! A lot of work and effort to put this together! Thank you.

    Very useful and informative – some results surprising, some not so much – but all good to know.

    One thing I totally appreciate about the craft blogging community is that for the most part – 99% – it is a happy and positive and worthwhile place to visit and to be a part of.

  18. Aww, you guys are making me blush! Thanks for all the positive responses : )

  19. This is so amazing! You did a great job compiling all the information you received, it’s amazing to see how many craft bloggers there are from all areas who are so unique and yet so similar. Have I mentioned that I think it’s amazing? I posted a link to your site on my blog, and while I don’t expect you’ll get much traffic from me, I wanted to make sure to give you a great big shout out for a job well done. WELL DONE! 🙂

    1. OMG, Betsy, you are too sweet!!!

  20. So interesting!

    Hee hee, quite a few people in the $1,000+ earnings, nice job to them!

  21. Awesome! It was fascinating to learn about other craft bloggers and I was so happy to participate. Thanks so much, Alicia!

  22. Wow, that’s all really interesting. Neat to see where we all are coming from.
    And no kidding you did a lot of work on this, great job!

  23. Thanks for sharing the data! It’s fascinating to see the overall landscape of craft blogging. Definitely food for thought.

  24. Oh wow, this info is so interesting. I love the word bubbles! Thank you for all the work you put into this project!

  25. This is really interesting! Thanks so much for sharing it with all of us!

    ~ sarah

  26. love it! so fascinating !

  27. Wow. Well done and thank you for all the hard work you have put into this

  28. Thank you for sending me the link to the results. I love this kind of stuff – appeals to my inner math geek!

  29. Thank you for sharing the result!! Definitely I will share this info. at my blog since I am one of the participant…:-}

  30. Missed the boat on the survey but I love the results. Thanks for sharing!

    1. You can still take it! The survey is open again. I’m hoping to update the results in a few months.

  31. Thanks so much for all your had work, this is really interesting.

  32. Great job, Alicia! I hope with a little persistence I can make some money, but so far I am in the zero ranks. Good job to the rest of you!

  33. Thanks for posting this. Most of this is what I expected. A few surprises though. Thanks for doing all the work!

  34. Good work. I will link this up to my blog once I get my mojo back. Was sick last week and still waiting for a job. So my life is a bit of a shamble.

  35. Thank you all so much for the kind comments! I’m so touched!!

  36. Fascinating! But only 10 craft bloggers here is Australia? There’s gotta be more than that, methinks. I wonder how similar the stats would be for Aussie bloggers?

  37. […] on About Me to learn more about me, A. Typical, a craft blogger based on the results of the Craft Book Project survey. In the meantime, happy […]

  38. […] the end of the summer, I had found out many things. I put a lot of them in this post. I had been planning to write a book about the craft blogosphere. I’m in an MFA program for […]

  39. Thank you for all this research and work. The numbers are enlightening and useful and should be helpful in making decisions for future posts and directions.

    1. Thank you for stopping by!

  40. […] made these when I was taking a survey of 500 craft bloggers… you can read the results here.  If you’d like to get updates about my other projects (like a guide to running your own DIY […]

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