Scratch Paper, Episode 19: The one rule I (try to) follow when marketing my writing

Marketing can be overwhelming, and I get caught up in it all the time. When I’m not writing, I feel like I should be sharing my work–even when I am writing, I feel like I should be sharing my work. I blame the Internet: we see people working all the time, or talking about how they should be working all the time.

But while I recognize the futility of constantly marketing, I also realize that it’s part of being a writer. Being a writer means finding readers. Maybe that’s new for this particular time, maybe it’s always been part of being a writer–to me, it doesn’t really matter. It’s my responsibility to find readers for my work.

But I don’t want to lose site of my goal, which is to keep writing.

So how do I keep things balanced?

I’m not perfect by any means, but I do try to follow one questions I ask when I make time to market my work: Does this help me write?

Listen in below (or on Stitcher or iTunes) to hear an example of how my marketing helps me to write. Also hear the genesis of this very podcast: how I started it and why, and how I spoke to an imaginary audience for several weeks.


Show notes:

Writing update: I’ve written a few more pages in my new novel.

Reading update: I read another mystery, but nothing to recommend. Alas. Please send more mysteries. Also, I said I was reading P.G. Wodehouse, but I am actually reading P.D. James! They are different people. P.D. James’ book on writing mysteries is great: Talking About Detective Fiction.


  • I’m on Twitter. I lied on the podcast (again) and said that Twitter has never helped me write, but it is how I found my agent, and she helps me write so much! I talked at length about this is in Episode 16.
  • I’m also on Instagram
  • Sales of my ebooks and nice reviews like this one help me write

What are your goals for your marketing? What things are you trying? How do you find readers?

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Scratch Paper, Episode 18: Marketing for Writers 101

Marketing! What is it? How do you do it for writing?

And why should you listen to this podcast instead of the million other podcasts/blog posts that are already out there about marketing?

Because many of those narratives go like this:

“I tried this and this and this and this, and thing X worked! DO THING X!”

…and they focus on the wrong thing.

They focus on Thing X, “the next big thing,” the latest platform/trend/silver bullet.

Instead, we should focus on the first part–how the person tried a bunch of different things.

This doesn’t mean try everything–but it does mean that marketing takes time and lots of tries. Listen in to hear what I have done to market my ebooks (DIY Writing Retreat and DIY Chick Lit) and my full-length fiction and nonfiction manuscripts.

Newsletter readers, click through here or on the image below to listen.


Show notes:

Writing update: Still working on my new novel; Finding Lucy is still out on submission.

Reading update: Really into Rhys Bowen’s Her Royal Spyness series, despite/because of the punny titles.

Links to all the things I have done to market myself:

  • I am on Twitter
  • Also Instagram
  • Two things I have tried to market: DIY Writing Retreat and DIY Chick Lit, available on Amazon as ebooks and Etsy as PDFs.
  • Built this website (originally called
  • I took a survey of craft bloggers and blogged about it
  • I tweeted about it – I lied on the podcast and said that I had kept the same account from back then, but the Internet tells me that I’m wrong
  • I made awesome business cards, and tragically, I can’t find the link to the original tutorial! I thought the Internet saved everything.
  • I made Instant Gift for Writers, a zine that I put in little free libraries around Seattle
  • I made a video with Tara Swiger (actually, I made a lot of videos! Here’s one about how to get inspiration to write a story. I made these with Kelly of KMR Publishing to promote DIY Chick Lit–then called “The Chick Lit Cookbook”)
  • I sent out my ebook for review to a lot of book bloggers, who blogged about it (collected here)
  • I have a newsletter; you can sign up for it here
  • I’ve written for The Write Life and We Heart Writing
  • I’ve been to AWP
  • I’ve participated in #PitMad (that’s how I found my agent)
  • I’ve kept in touch with my writing friends
  • I’ve entered my novel in contests, and sent out my stories
  • I wrote for Alt Magazine (and other places)
  • I wrote for the Patheos Network on a blog called “Surprising Faith”
  • I redesigned the covers for my ebook (well, I had someone else do it)
  • I started this podcast (and put it on Stitcher)
  • I started selling my ebooks on Etsy
  • I’ve also thought about trying Periscope, but I just couldn’t do it.

Apologies for the sniffles on this episode; a pox upon Seattle “spring.”

And in case you missed it, my ebooks are now PDFs. That means you don’t have to take the Internet with you when you go on a writing retreat! Use coupon code STPAT17 to get two for the price of one.

Thanks for listening! Tune in next week…where I dive deeper into marketing.

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DIY Chick Lit & DIY Writing Retreat PDFs!

Great news! If you are tired of looking at your Kindle/device screen but still want to read DIY Writing Retreat and DIY Chick Lit, they are now available as PDFs…on Etsy!

etsy screenshot

There is a brand new Scratch Paper Shop and I’ve already made my first sale (thanks, Sonia!).

Why would you want a PDF of my handy ebooks?

  • So you can print them out and write in them
  • So that you don’t have to take the internet with you on a writing retreat
  • So that you can flip the pages
  • So that you can put them in a sparkly binder!

And great news–through the end of March, you can buy one of my books and get the other free. Just use the code STPAT17 and add both of my ebooks to your cart.



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Scratch Paper, Episode 17: How to run a writing workshop in person or via email

Want someone else to read your work?

Writing workshops, whether in person or online, are incredibly valuable in getting your work done and polished. I would not have finished the first draft of Finding Lucy, my first novel out on submission, without an email writing exchange that I did with a woman I met through a writing meet-up. Writing workshops were also my favorite part of earning my MFA–though occasionally terrifying, having other people read my work was validating and inspiring. It made me feel like a real writer.

In this episode of Scratch Paper, I share the guidelines to my favorite type of workshop and to the email exchange that helped me finish my manuscript. You can take these ideas to your writing group, a local meet-up, or a writing friend who lives far away and use them to exchange work and feedback.

To listen, scroll down (if you’re reading this in email, click here or on the image below). You can also subscribe to Scratch Paper in iTunes or on Stitcher.


Show notes:

  • Writing update: I’m on page 60 of my new, yet unnamed and un-described novel.
  • Reading update: Currently reading and thoroughly enjoying The Goldfinch by Donna Tartt and Dance of the Dissident Daughter by Sue Monk Kidd
  • I went to the MFA program at UNH, which is where I got the structure for the workshops that I’m talking about

Do you have a writing group? How do you run it? What works best for you? Please share in the comments!


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